Youporn, Pornhub, Marc Dorcel: the business of the Internet sex industry

Youporn, Pornhub, Marc Dorcel: the business of the Internet sex industry

With the development of the Internet, pornographic sites have multiplied, and generate significant amounts of money.

Pornhub, Jacquie and Michel, Marc Dorcel, so many names that many Internet users know, but rarely brag about. And for good reason, these are some of the hottest porn sites out there. A universe that brews millions of euros, but which remains very discreet. It is indeed difficult to know how much they generate.

The world leader is MindGeek, a Luxembourg-based company with estimated revenues of $ 400 million, according to figures from Capital, which published a survey of the porn business. If the name doesn’t ring a bell, that’s okay. This is the name of the company with the most famous websites.

These include Pornhub and Youporn, which are said to attract 15 million unique daily visitors. Pornhub alone is said to generate 220 million videos viewed per day, making it the 74th most visited site of all genres. To these streaming sites, the group has also added to its basket sites with only paid content, but also a porn studio or even “Lives cam” sites, as well as the PlayboyTV television channel. One of the group’s founders, the German Fabian Thylmann, was indicted in 2013 for tax evasion, and sold his shares.

More visited sites than that of the BBC

Behind this mastodon which captures the majority of audiences, seats are expensive. Xvideos is the most visited porn site. With more than 30 million visitors per month, the site is ranked 43rd most visited in the world all genres combined, ahead of NetFlix, Dailymotion or even the BBC and CNN sites.

And the French are trying to find a place in the sun by specializing. This is how the Jacquie et Michel site has become the number 1 in the field of amateur porn in France since 1999, with 10 million visits per day on its sites and 10 million euros in turnover, according to the latest figures available.

Millions of turnover

Another Frenchman who is doing well, Marc Dorcel, the French king of porn and VOD, founded in 1979. The company, which made 70% of its turnover with VHS and DVD, has been able to take the Internet turning point, by launching into VOD and the sale of derivative products. Its turnover was estimated at 32 million euros in 2014, the latest year for which figures are available.

Other companies have succeeded in specializing and dealing with the behemoths of the sector. We can cite in particular the site “LiveJasmin”, which offers a payment per minute formula and which generates a turnover of nearly 350 million euros per year.

Article published on the Yahoo France site on March 21, 2017

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